01 主动触达客户
The 2026 Chinese New Year is approaching. We would like to inform you of our holiday schedule in advance to ensure a smooth collaboration.
Our factory will be closed from February XX to February XX, 2026, and will resume full operations on February XX.
Kind reminder:
To ensure your orders are processed before the holiday, please confirm and pay the deposit no later than February X. Orders received after this date will be scheduled for production after February XX.
Additionally, please note that most shipping carriers will stop accepting cargo around February XX. We recommend arranging shipments in advance to avoid delays.
If you have any upcoming orders, we can help you lock in current prices and reserve production capacity before the holiday to ensure timely delivery.
Wish you a joyful holiday and a prosperous 2026!
Best regards,
[Your Name]
[Your Position]
02 5项节前准备
01
对接工厂+货代，确认关键时间节点
- 工厂最后开工日、节后复工日，确认是否有工人提前返乡影响产能
- 货代最后收货、截仓日期，同步航司停航安排，避免有货无舱
- 咨询是否有春节免箱期政策，规避不必要的滞港费、滞箱费
02
梳理订单进度，按优先级跟进
- 已下单未发货：重点跟进物流进度，确认能否在节前发出，同步客户物流信息
- 已确认未付款：节前温和催款，告知截单日风险，推动客户尽快付款
- 有意向未确认：发送催单邮件，结合逼单话术，推动客户节前确认订单
03
设置邮箱自动回复，守住每一个客户
- 明确告知放假时间段（与邮件通知保持一致）
- 说明节后预计回复时间
- 重点客户及时手动回复
04
官网+社媒同步公告，传递节日氛围
05
制定复工清单，快速进入工作状态
- 查收所有积压邮件，按紧急程度分类（客户催货＞新询盘＞一般咨询）
- 更新所有订单状态，同步至系统或表格，确保信息无误
- 给重点客户发送简短开工问候，传递复工消息
🔍2月26日
- 联系工厂确认工人返岗率、设备运行情况、原材料到位情况
- 与货代对接，确认节后首周船期、舱位价格，排查爆仓风险
- 同步销售、跟单、采购团队，明确节后首月交付计划
🔍2月27日
- 跟进节前未完成订单，确认生产进度和发货时间，同步告知客户
- 回复所有积压询盘，重点跟进高意向客户，推动订单落地
- 梳理节后潜在订单，制定首月跟进计划
-
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